We’re delighted to announce that we’ve been shortlisted for “Utilities and Technology” at this year’s DMA awards for our work with Internet Matters.
The campaign titled Sticks and Stones was designed to raise awareness of cyberbullying and encourage parents to talk to their children about the risks associated with the internet.
According to research, cyberbullying is an issue that many parents are concerned about, yet is something that can be challenging for parents to respond to.
The 30-second campaign film put parents in the shoes of a child who is being cyberbullied. The message- ‘Bullying has changed. Your advice should too’ emphasised that the types of bullying children are confronted with can be very different to the types of bullying that parents themselves may have been aware of when they were growing up.
The campaign quickly spread across the country with the video itself receiving over 1.5 million total views in the first 3 weeks and #GetTheRightAdvice sparking conversation about the effects of cyberbullying across social media- from parents, to protection organisations, to even the police.
The DMA awards celebrate the some of the industry’s finest so we are very honoured to be attending once again at Old Billingsgate on Tuesday 5th of December 2017. To see who else made the shortlist and find out more about the DMA awards click here.