We are delighted to announce that we won Silver within the Utilities and Technology category at the recent 2017 DMA Awards for our Sticks and Stones campaign for Internet Matters.
The 30-second campaign film put parents in the shoes of a child who is being cyberbullied. The message- ‘Bullying has changed. Your advice should too’ emphasised that the types of bullying children are confronted with can be very different to the types of bullying that parents themselves may have been aware of when they were growing up.
The aim was to drive people to the cyberbullying hub of the Internet Matters site- to give help and advice to parents. Internet Matters had over 1,000,000 targeted views in two weeks, nearly tripled visits to the website and created a dwell time of nearly two minutes per visit.
You can watch the campaign film here