SPOTTED THIS WEEK:

Welcome to Table19’s Remarkable Trends for 2018. This year we’ve identified three macro trends, TRUST, EASE and EXCITE, which are the driving force behind brands better connecting with consumers. Read on to discover who is bringing these trends to life.

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TRUST: Humans trusting brands to protect them from the potential risks of A.I.

In 2016 seven powerful tech companies founded the Partnership on Artificial Intelligence. Last year more companies have joined including UNICEF and McKinsey showing the growing influence of A.I. across all kinds of business. The partnership enables open collaboration on research into the benefits and ethics of using A.I. to improve the quality of human life. As brands explore the possibilities of this technology, they must keep consumers’ best interests in mind and enable trust. With regulations like the GDPR coming into effect this year, consumers will look to companies to safeguard their personal data as we move forward into the A.I. age.


TRUST: Sustainable at the heart of business

TRUST: Sustainable at the heart of business

As environmental issues become harder to ignore, consumers are showing greater interest in making socially-conscious buying decisions. Enabling your customers to address their fears about the environment through offering sustainable products or services will be essential in the coming years. For example, the founders of East London hair salon, Ralph and Rice, want customers to have access to eco-friendly and sustainably-packaged hair care products whilst being able to relax in an environment made from sustainable materials.


EASE: No need for humans in retail

EASE: No need for humans in retail

Last year a retail start-up trialled a concept store in China that looked like it came straight out of Blade Runner. Moby Mart is a solar-powered supermarket on wheels that can drive itself to different locations. It sells products that can simply be paid for with a smartphone or ordered via drone delivery. With no staff to hand, customers can choose to interact with a hologram if they need assistance. More Moby Marts are set to be released in 2018 showing how automated retail is fast becoming a reality.

EXCITE: Standard Hotels strive to exceed customers’ expectations

Home-sharing companies like Airbnb have captured a big share of the extended stay market by offering local homestay experiences at competitive prices. However, a new service from Standard Hotels shows how luxury hotel companies are looking to attract long-stay customers. The Stowaway programme offers those who are staying at least a week a set of remarkable perks delivered through a personal concierge. Guests can request personalised mini-bars, have priority access to restaurants, exclusive shopping experiences, as well as drive their own Tesla.