Responsible brands, which build their business on sustainability and ethics, know that creating events and experiences which take customers beyond the transactional increases loyalty. Here are our top picks for TRANSPARENCY (one of our key trends for 2018) in action.
Patagonia creates digital platform to connect customers with causes
Sustainable apparel brand, Patagonia, runs numerous campaigns and initiatives to help consumers take care of the environment and extend the life of their clothing. Its latest offering is the digital platform, Patagonia Action Works, which connects you with environmental action groups in any city in the world. The platform also shares upcoming events relevant to your city and makes it easy for action groups to register. By empowering its customers to become activists, Patagonia is able to gain even more trust in its products and business.