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Acting on our emojis

We’re obsessed with emojis and it’s easy to see why; they help us convey how we’re feeling without the need for words and including them in our messages only takes a few seconds. As a result, brands and companies are harnessing the convenience and immediacy of emojis to satisfy the needs of busy consumers.

Aloft Hotels’ emoji room service

Emojis are making it simpler and faster for consumers to get what they want. Earlier this year, Domino’s launched its emoji-enabled pizza ordering service to help customers place speed orders via text and Twitter. Meanwhile, IKEA created their own emoticons for couples who struggle with communication at home. Now, ordering hotel room service is as simple as texting emojis. The Aloft TiGi Emoji Room Service Menu allows hotel guests to order “kits” via text using the corresponding emojis and their hotel room number.


If emojis can be used to write an entire press release why couldn’t you search for content with them? A beta platform, Emoji2Video, shows how you can search YouTube videos using emojis. The website is still in development but demonstrates how consumers could one day search for films, music, books…anything really, depending on how they feel. With emojis being so closely linked to our emotions, brands could look into basing product recommendations on customers’ moods.


Taking the time to reflect, keep note of one’s feelings and record experiences is good for one’s wellbeing. However, few of us would consider keeping a diary in this day and age, especially with time being as precious as it is. This is where emojis come in: Emojiary is an app designed to be a “two-second diary”. Everyday you record your feelings in the app by using the relevant emojis. Over time the app paints a picture of your moods so you can start to identify patterns in your behaviour.

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