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Technology has made access to various services more convenient and ‘on demand’ than ever. While cars are still desirable urban and millenial consumers are seeking affordable and flexible ways to drive, prompting several trusted auto brands to launch SUBSCRIPTION SERVICES.

Porsche Passport

Why just have one or two Porsches when you can access an entire fleet at the swipe of your smartphone? Porsche Passport, open to a trial group of 50 customers, lets you summon your perfect model via a slick mobile app with the help of a personal concierge service. The subscription service (starting at $2000/month) lets you request different vehicles as often as you like. The car is then dropped off at a time and location convenient for you.


Canvas

Canvas

Purchasing a car can be painstaking, while owning one outright can end up being too costly. Canvas is an online subscription service service (now owned by Ford), which lets you rent pre-owned Ford cars month by month at transparent prices. Although customers can switch vehicles if they want to, those who stick with one model for longer can see their monthly subscription cost decrease. Everything from maintenance to insurance is taken care of so drivers needn’t worry about the cost of anything other than fuel and parking tickets.


Care by Volvo

Care by Volvo

Volvo announced its European-wide subscription service earlier this year, promising to make driving off with one of its cars as easy as picking up a new mobile handset. But what’s more interesting is that the brand is in the midst of its Drive Me project, where it’s testing self-driving cars. Volvo is hoping to launch a ride-hailing service for autonomous vehicles by 2021 with a (potential) monthly subscription service. Not only is the face of car ownership being shaken up – the future of public transport looks set to change as well.

Polestar 1

Will subscription services be part of all luxury car launches one day? It seems possible now that Volvo has made the move with one model over in China. The Polestar 1, its high-end hybrid, launched in China earlier this year with a subscription service to attract consumers who don’t wish to commit to buying one outright. China’s not only the world’s largest car market – it has a rapidly expanding middle class who are ready to spend more on items like a Polestar subscription even when it isn’t the cheapest option long-term.