Making the internet a safer playground

The Challenge

The internet is an incredible place for children to play and learn – but we all know that there are some deeply unpleasant things lurking in the darker corners. But a lot of parents don’t set parental controls – or have even heard of them. So we needed to bring the issues forward and urge parents to step up.

The Insight

Children are naturally curious – and that’s a brilliant thing. But that curiosity can take you to some seriously nasty things if you’re online. But we didn’t want parents to stifle that natural curiosity – just give them a way to make those incredible journeys of discovery even safer.

The Solution

We identified the four biggest issues facing children in today’s online world: violent acts or images, cyberbullying, sexting and pornography. Then we wanted to bring home the issues in powerful and provocative terms – without scaring or shocking. And we felt the best place to highlight the issues was where they took place – online.

The Idea

Our high-profile and award-winning campaign called ‘Protect their Curiosity’ showed the online world through a child’s eyes – with stark films that demonstrated how an innocent search can go easily wrong. Putting a child front and centre meant that we could immediately appeal to any parents’ concerns and make the most of the limited time we had to tell our story.

The Remarkable Difference for Internet Matters

0 m
TARGETED VIDEO VIEWS
+ 0 %
INCREASED TRAFFIC TO THE SITE
0
SECONDS AVERAGE DWELL TIME
Most Recent Projects