2008 – it was the year that Katie Perry declared she kissed a girl and like it, the year that Obama’s “Yes We Can” slogan ricocheted across the internet, and the year a brand-new advertising agency opened its doors. (hint: that’s us, by the way)
Tomorrow marks our 10th birthday and we couldn’t be happier to be celebrating another brilliant year. Along the way we’ve been fortunate enough to work with some fantastic clients. And of course, some equally fantastic people who have all helped make Table19 what it is today.
Matt, our founder takes a look at 10 important things he’s learned running an agency for 10 years:
- Running an agency is really hard – but much better than working for someone else.
- Improving our clients’ business should always be the primary focus. It’s easy to get distracted though.
- Beware of the egos and the bullshit. People can talk a lot of rubbish in advertising. Over time you learn to ignore it or laugh at it.
- It’s important to learn how to say no – a ‘vampire’ client will drain your energy (and your margin).
- Cherish those people who are most loyal – clients, suppliers and colleagues – they make work life more fun and so much easier.
- Fancy offices, big boardrooms, well known, more established competition, sharp dressers and overly confident, dominant voices in meetings are not things to get intimidated by.
- Enthusiasm, energy and drive make better employee traits than talent on its own. Having all four is rare – but makes for a brilliant colleague.
- Avoiding difficult decisions never pays off. The longer you leave them the more it eats you up.
- It’s important to make time for your family and friends, and your health. And never employ your friends – it usually means that sooner or later the friendship will end.
- Don’t call a business Table19 – it confuses people when you’re booking business lunches and at awards dinners.
Here’s to another great year!