Investment in technology and a focus on increased personalisation have become top priorities for brands, but many are struggling to implement and reap the business rewards that an optimised customer experience can bring.

T19’s breakfast session ‘Using Adobe to create more impactful conversations with your customers’ examines more closely the key challenges holding companies back and also the opportunities that the journey towards increased automation and personalisation can bring.

In this session we share T19’s approach to creating Refreshingly Real Conversations and highlight the need to not only make communications relevant but to also ensure that they resonate and are distinctive to the brand.  We explore strategies and tactics to overcome business challenges, help realise the true potential of tools and platforms, and create more impactful and profitable conversations with customers.